Tag: conference

Strong Experiences with BTS’ Music

“I don’t know what came over me but I cried for hours repeating the song over and over again. I didn’t cry beacuse of the visuals or sound itself. I cried beacuse the song made me feel loved. It was like that song pulled me back to myself.”

anonymous BTS fan

I was a presenter at BTS: A Global Online Interdisciplinary Conference, a virtual event that took place May 1-2, 2021. The conference was hosted by California State University, Northridge.

My presentation was on the topic of Strong Experiences with Music (SEMs). It included preliminary findings from my mixed-methods study of BTS fans (known as ARMY) about their most intense experiences with BTS’ music, and any lasting effects or personal growth outcomes they attribute to those experiences.

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Waste It On Me and #TheGreatBTSBillboardHunt: An experiential campaign that mobilized locally and engaged globally

In 2018, one mysterious billboard in Hollywood sparked a hashtag that trended on Worldwide Twitter. How did a campaign that focused on hyper-local “offline” activity in American cities manage to engage thousands of fans from around the globe, who couldn’t directly participate?

I was a presenter at the Korean Marketing Association’s 2020 ICAMA-KAS International Conference. I shared “Waste It On Me and #TheGreatBTSBillboardHunt: A case study of social media-powered promotions that mobilized locally and engaged globally” at the online event on October 31, 2020 (Korea Standard Time).

Watch the recording here

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Reciprocity Ring facilitation at Rhizome Connect virtual conference

The Reciprocity Ring is a structured activity that has been used in group settings (originally within corporations) to prompt giving behaviors, tapping into the collective’s potential for generosity and social support. I proposed and facilitated a Reciprocity Ring event for Rhizome Connect, a virtual social and scholarly event for BTS fans that took place August 7 – 16, 2020.

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BTS and positive psychology: New pathways for exploring BTS’ effect on well-being

I presented a virtual booth (short paper) on the topic of “BTS and positive psychology: New pathways for exploring BTS’ effect on well-being” at Rhizome Connect, a virtual social and scholarly event for BTS fans. The conference took place August 7 – 16, 2020 and was presented by the Rhizomatic Revolution Review, a peer-reviewed publication about BTS.

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