About a month ago, many BTS fans and I were coming down from an exhilarating marathon weekend of virtual concerts. The Map of the Soul ON:E shows featured two nights of live performances plus two replays of those performances over two days. As the last replay came to an end, I consoled myself that the fun wasn’t really over: the corresponding virtual exhibition, for which I’d purchased a bundled ticket, would be opening soon. Thank goodness I still had something to look forward to. It would be the first online exhibition BTS had ever done, and I was intrigued (as always when it comes to their innovations in experience design) to see what such a thing would be like.